Three generations, a well-known family in Brianza for the high quality of their work, with so many people turning to them to paint their furniture. Their success factor is solid experience, as well as a propensity to use the best technology…
“We are a handicraft business led by the third generation: my father Romano founded the company in 1957, then we, his children, took over after serving in the army. My brother Ivan came first, then I joined too”.
Stefano Taroni welcomed us in the “workshop” in Cesano Maderno, in the Brianza area closest to Milan, to tell us the +60-year story of this family-owned company and their relationship with coating technology.
“As far as I can remember, we have always invested massively in new equipment, in new machinery”, Taroni continued. “We have considered several times moving into larger premises, but each time we decided that it was more important to invest in technology, in order to work better, to be more productive and to ensure consistent quality for our coatings… and doing so with less effort!
In the mid Seventies, my father had already adopted special coating pumps to work faster. A few years later we bought the first semi-automatic sanding machine by Nerli, starting a collaboration that is still going on today with great satisfaction. In the Nineties, still under the supervision of my father, we installed the first curtain coating machine. Those were the years when the third generation joined the company”.
So, how many of you are working here now?
“Apart from our employees, the entire family is here: me, my brother Ivan, my sister Titti and my two children, Marco and Davide. All sharing the same passion and vocation for coating! I remember when we purchased the first automatic spraying machine from a French manufacturer, it was so many years ago: it was so beautiful and innovative that colleagues and customers queued up outside the factory gates to see it in operation… so much time has passed since then. Now we have a robot and a sprayer by Giardina Group: the most recent acquisition is a hybrid “Dualtech Dualbelt”, a very flexible machine as it allows to select a paper or self-cleaning belt according to the type of operation and the volume. Furthermore, we can also choose from two overspray suction systems, i.e. a dry filter and a water-based filter, so as to minimize emissions into the air according to our requirements.
We are proud of the robot from Giardina Group: it was around mid-2005, the third generation of our family had joined the company and we wanted to send out a signal with a significant investment. We met Stefano Mauri at an exhibition and he told us what they could do for us, as we had pretty clear ideas. We had seen their painting robots at work. Their solutions were optimized for painting booths, but we preferred a “flow-through” concept, a booth where the parts to be coated entered from one side and came out “finished” at the opposite end. We sat around a table and, together, we designed the best solution: that’s the machine we have been using every day for more than fifteen years, to make big or small batches, very flexibly and with excellent results.
My son Marco has been enthusiastic about this machine from the very start! You see, it’s not easy to involve young people in this business, it’s full of bad smells, dust, paints, despite all the measures we have implemented to create the best possible working environment. When he joined the company and began to spray together with his grandpa Romano, he was not quite happy, but new machinery and new technology to discover is a strong driver for young people… we often underestimate this factor.
The labor crisis everyone is talking about can be solved also by offering an exciting working environment that supports the professional development of people. That’s what happened when we decided to face the challenge of glossy finishing, encouraging our young employees to approach an unprecedented operation, buying a brushing machine and acquiring a Nerli sanding machine to be able to handle also this kind of finishing”.
Mr. Taroni, who are your customers?
“Ever since we were born, we decided to focus on the small and medium businesses that build the backbone of the Brianza furniture district: our key strength was to strengthen our organization and to acquire suitable machines and plants to handle very small batches cost effectively. We know we are a service company, and the reason why many customers decide to work with us is that we can guaranteed efficiency, speed and quality with our experience and technology. We work predominantly in Brianza, but we also have many customers based in other regions. Just to make an example, we work with a furniture manufacturer based in Montecarlo: they come to us because we offer exactly what they want!
The Brianza furniture district is still alive. Sure, things have changed, but there is a strong community of healthy companies that can offer and create wealth. We shouldn’t mix the good and the bad: I can tell you that we are very busy, like many other companies, so busy that we even worked in August, due to the delays caused by the pandemic. Delivering a service means you have to be ready when a customer calls, and fortunately, over the years we have built a network of friends/colleagues we can collaborate with when we have to deal with pressing demand…”.