Made in Italy and Innovation: Giardina Group’s Experience in Poland

Sebastian Kubik, country sales and technical consulting for the Polish market at Giardina Group, talks about the evolution of his relationship with the company, which began in 2010, and the approach adopted to meet customer needs. From the Polish market’s transition phase to the most in-demand technologies, between automation and spraying lines, Kubik explains how Made in Italy and the trust built with customers are key elements for the company’s success and future growth.

In 2025, Giardina Group launched the Giardina Group Network, an international network of agents and technicians designed to strengthen the company’s presence in foreign markets. The project was built to be close to the customer, truly close, and able to provide assistance, training and consulting directly in the field, with the goal of consolidating relationships and facilitating commercial growth on a global scale.
Behind this initiative lies a story of nearly twenty years, interwoven with professionalism and trust. This is the case of Sebastian Kubik, country sales and technical consulting for the Polish market, whose collaboration with Giardina Group began in 2010: “…and since then we have shared more than ten years of activity and common growth.”
Kubik’s professional journey with Giardina Group has not been limited to commercial aspects. “We have built a lasting relationship, based on mutual respect, which has brought us to where we are today and to an event such as the Giardina Group Network, an opportunity to look toward the future together with partners and clients,” he emphasizes. According to Kubik, success stems from the meeting of established know-how and the ability to work together, providing high-level technologies and strategic tools that enable the market’s challenges to be faced with confidence and continuity.
The Giardina Group Network is therefore not just a commercial expansion, but the natural evolution of relationships built over time, capable of offering concrete support and solid prospects for the future of the company and its international partners.

Sebastian Kubik.

What is the current situation of the Polish market, and what are the expectations for the near future?
“The Polish market, like many others worldwide, is going through a transition phase. This also applies to the wood sector, which is affected by the general context. Despite this, I am not pessimistic: I believe a turning point is near, also thanks to European Community funds that should finally be released after years of waiting.
Germany, one of the benchmark markets, has experienced a significant decline, and this has inevitably had repercussions in Poland as well. However, my expectations for the near future remain positive: I trust in a trend reversal.”

Regarding your market, which technologies are most in demand by customers, and what is the sector trend?
“There is growing demand for spray and roller coating lines, but the main trend is undoubtedly automation. Polish customers are increasingly looking for solutions that allow them to automate processes, particularly through automatic loading and unloading systems, with the aim of reducing labor costs.
I started offering painting robots three years ago, and demand continues to grow. The market’s shared goal is to minimize manual labor in order to make processes more efficient and economically sustainable.”

What is the value of Made in Italy?
“The value of Made in Italy is fundamental and well recognized. Those who turn to us know that an Italian machine is synonymous with a high-quality finish. The most experienced customers in the industry are well aware of the reputation of Italian technologies: it is not just a label, but a true guarantee of quality, precision and attention to detail, characteristics that other markets can hardly offer.”

What are the key words for the near future?
“The key words that must guide us are quality, automation and above all, trust. Quality and technology, particularly automation, are basic requirements. Without them, you cannot even compete. But what really makes the difference is the trust we are able to build with our customers.”

How is this trust built?
“Trust is born from empathy and competence. The customer must feel they are in good hands: we do not just sell a product, but we offer the experience and expertise of an organization that ensures the investment is made in the best possible way. With us, the customer finds a direct relationship, a partner capable of answering every question and truly understanding their needs. This personal approach is what makes the difference.”

What is your approach to customer requests in terms of machines and processes?
“Our approach is based on listening to and understanding the customer’s needs. Our machines are in the catalog, but the added value lies in how we can combine them to create efficient processes tailored to the specific requirements of each customer. Our expertise consists in translating these needs into concrete operational solutions, optimizing processes and ensuring consistent, high-quality results.”