Giardina Group Network: insights from Mohamed Harris

From the launch of the Giardina Group Network to the strengthening of its presence in India and the Middle East, the experience and vision of Mohamed Harris, Country Sales and Technical Consulting, highlight the strategy of a company focused on consultancy, trust, and Made in Italy.

2025 marks an important milestone for Giardina Group: the launch of the Giardina Group Network, an international network of agents and technicians designed to strengthen the company’s presence in foreign markets. A project created to be close to customers – truly close – and able to provide assistance, training, and consultancy directly in the field, with the goal of consolidating relationships and facilitating global business growth.
For the Indian and Middle Eastern markets, the country sales and technical consulting is Mohamed Harris, who has been working with Giardina Group for over ten years and in this time has built a solid relationship with the company and with customers in the area.
“I have been working in this industry since 1996”, Harris says. “I started out in coating technologies, developing products for industrial machinery. This experience allowed me to fully understand every stage of the coating process, from preparation to finishing, and it still represents the foundation of my work with Giardina Group”.

What is the structure of Giardina Group in India and the Middle East, and what opportunities do these markets offer?
“The organization in this area is capillary and highly branched out, precisely in order to be ever closer to customers. In the Middle East we work with Holzcraft, which has five operational offices in Dubai, Sharjah, Abu Dhabi, and Muscat, including not only sales offices but also service centers. In India we collaborate with Caple Industrial Solutions, with four offices across the country, and with Jat Holdings, which has two locations. These are fast-growing markets, still far from the saturation levels of Europe: India, with its 1.5 billion inhabitants – where many Indians return bringing with them new knowledge and skills – and the Middle East represent an enormous potential for the next ten to fifteen years”.

A growing market that, as we can imagine, will aim for increasing quality standards. How do you approach these markets?
“Our primary goal is to spread knowledge, which still has wide margins for growth in these areas. In Europe, company owners and professionals are well acquainted with processes, while in Asia and the Middle East, industrial knowledge is significantly lower, and people often rely solely on the operator’s experience. Our task is therefore to educate entrepreneurs, show them the benefits of automation, and help them understand the entire cycle, from sanding to finishing.
Today,” Harris continues, “our approach is very different compared to the past: we see ourselves as solution providers, not just machine vendors. We don’t limit ourselves to selling ‘ready-made’ products, but develop tailor-made solutions that cover the entire process from A to Z. This means working from a consultancy perspective, creating safe procedures for each project, and collaborating closely with paint and spray equipment suppliers, in order to provide customers with complete and integrated support”.

What role does customer trust play in this process?
“Trust is fundamental. When customers see our approach, they begin to consider us part of their family: they share their problems and needs with great transparency. This allows us not only to provide better solutions, but also to gather valuable feedback for the development of new technologies and products”.

Is the value of ‘Made in Italy’ still recognized in world markets?
“Absolutely, and in fact it is one of our key strengths. All Giardina Group machines are entirely manufactured in Italy. While other companies in the sector choose to produce in other countries, we can proudly say that our solutions are made in Italy, bringing with them design, value, and the highest engineering quality”.

Which technologies are most in demand in these markets?
“We should first point out that in India and the Middle East, demand is very diversified. For customers approaching automation for the first time, we focus on simpler and more affordable solutions, such as entry-level sprayers or sanding machines, with a more contained investment: the idea is that they can start from here and then evolve towards more complex technologies. For high-level customers, who already have basic solutions in place, if I may use the term, we instead promote advanced systems such as double-arm lines, UV lines, and curing ovens such as the « Vertech GPM » and « Uvtech GST » ranges, capable of ensuring maximum productivity and quality”.