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You’ll see it more and more often. In many countries it’s already the main character of the new international campaign launched by Giardina Group for Ligna’s next edition in Hannover.

A feminine silhouette to recall elegance and style, a “spray” of color that synthesizes Giardina Group’s vocation for painting, a pay off that will tell the will of the Italian reality to carry on with innovation. These are the element chosen for the « Painting the future!” campaign, that will be the centre of an intense communication activity shared with the most important dealers of the Group in the world. It’s the beginning of a new strategy that will lead to a stronger and more vivid presence and visibility of Giardina Group all around the world.